Greystar's 2024 Design Survey highlights a transformative shift in multifamily housing, where smart technology amenities have evolved from luxury features to essential drivers of property value. Modern renters are showing strong preference for properties equipped with controlled access systems, smart locks, and integrated property management technologies. For property owners and investors, strategic implementation of these smart features delivers multiple benefits: commanding higher rental premiums, reducing operational costs through improved energy efficiency, and minimizing maintenance expenses through preventative monitoring. As the smart home market continues its rapid growth, multifamily properties that embrace comprehensive technology integration are positioning themselves as market leaders, achieving stronger occupancy rates and improved operational efficiency in an increasingly competitive landscape.