Smart technology and remote work amenities have shifted from perks to prerequisites in multifamily housing.
As Gen Z and younger Millennials redefine renter expectations, connectivity, flexibility, and digital convenience are now driving leasing decisions.
Properties offering high-speed internet, app-based access, smart thermostats, and co-working lounges are attracting today’s tech-savvy residents—many of whom are willing to pay more for units that support hybrid work and lifestyle integration. According to ULI’s 2025 Emerging Trends in Real Estate report, the under-35 demographic will remain a dominant force in multifamily demand through 2030.
For affordable housing owners and developers, investing in tech infrastructure and flexible amenity design offers a competitive edge—boosting tenant satisfaction, enhancing retention, and aligning with the future of modern apartment living.